Actionable website audits to help you with your digital dust bunnies 🐰
Get a personalised to-do list to help you improve your website’s performance for visitors and search engines.
What is a website audit?
A website audit is the equivalent of giving your car a service. In the same way as you check your oil and water levels, and make sure everything is roadworthy, performing a website audit gets under the hood of your website and ensures that everything is in optimum condition for your visitors and customers.
The audit process allows us to identify any particular issues with performance or experience that could be stopping visitors from finding your website, or causing visitors who reach your site to leave without completing a purchase or filling out a contact form.
During a website audit, we look at things like technical performance, content structure and quality (including the taxonomy and layout of your site) as well as your brand’s overall presence on the internet, and we identify specific actions and opportunities for growth.
Why do you need an audit?
So many people treat website maintenance and SEO as an optional extra while trying to grow their businesses online, and then struggle with sales and getting traffic to it.
The reality is this: Your website is your space on the digital high street.
In the same way as a bricks-and-mortar location requires you to pay property tax, clean windows, and use lighting and interior design to create a welcoming environment for clients and customers…
You have to focus on SEO-related tasks to create a welcoming online space for your customers. It’s easier to ignore than a streaky window, but it’s vitally important.
How can you use an audit?
Audits give us a list of issues we need to fix, opportunities for growth and gaining traffic, and ideas for improving our websites.
They give us a roadmap for improvements, instead of blindly going in, changing stuff around, putting a keyword here or there, and praying to the Google gods for mercy.
Actions will vary depending on what platform your site is on, but here are some examples of the kinds of things can be covered (results are all personalised to your own website:
How to optimise your website navigation so visitors buy your stuff
Specific things to do to improve your site speed
Check that your website is secure (along with specific instructions for how to check & fix it)
Specific ways to improve your content so it’s optimised for human visitors and search engines alike
How an audit helps your online business
An audit provides you with a website “to do” list - so it’s basically a highly actionable report that shows you the biggest opportunities for improvement.
So as I tell you how an audit can help your business, please remember that you (or your team!) will have to implement the recommendations to see these kind of results.
An audit can help you…
Increase the number of visitors to your website (good for making sales)
Increase the amount of time visitors spend on your site (good for SEO)
Increase the number of visitors who make a purchase from your site (good for your revenue)
Increase number of people who come back to your site multiple times (good for your lifetime value)
Feedback from Past Clients…
“I really loved chatting with Menekse about how I could improve my website performance. I loved all of her feedback on how I can improve my service pages, and the video that I received was really professional. I have already recommended Menekse’s services to two other business owners.”
Jas Chana | Personal Stylist & Founder of The Fashion Style File
“It was great to have tailored advice and ideas rather than general SEO knowledge. I really appreciated having Menekse’s expert eyes on my site, and giving me clear action points to work through. I found it hard to know where to start with SEO, but this review gave me structure & advice specific to my website which was great.”
Sarah Goodwin | Print Designer at Sarah Goodwin Design
“When I received the audit, it was far more than I was expecting. It had clear instructions with a video & fun looking PDF. I have a much better understanding of what’s important when it comes to improving my SEO. I have completely re-done my website using Menekse’s action plan as a basis and it looks better, is more accessible, and I think is much easier to use.”
Tessa Sowry-Osborne | Founder of The Stationer
“Menekse’s tailored approach to creative businesses and the platforms we use is fantastic. She understands the pain points, and everything is broken down into easy-to-understand chunks. You’re shown step-by-step what to do, and how to apply it to your platform.
As both a product and a service business, I was struggling with working out my navigation on my website. The mega audit gave me so much clarity and focus - having tailored advice has made such a difference and saved me so much time. I know exactly what I should be working on.”
Rowana Mallett | Artist & Founder of South Island Art
Make Google go Googly Eyed for Your Website
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Make Google go Googly Eyed for Your Website 〰️
Get a Mega Website Audit
What it covers
The Mega Audit provides a full review of your technical, on page, and off page SEO as well as your site and content structure, and your customer journey. It also covers basic keyword research & includes video tutorials to help you take action.
Who it’s for
The Mega Audit is perfect for small business owners who want a more in-depth review of their SEO and website performance, including technical recommendations and keyword research, with short tutorial videos to help you implement them.
How it works
The Mega Audit process is really simple:
Make your booking
Fill in & submit a questionnaire
Receive your Mega Audit within 10 days!
When you book a Mega Website Audit, you’ll receive…
A comprehensive video review of your site, looking at your website’s presence, pages & content structure
A PDF report featuring a review of your technical, on page, and off page SEO with key actions for improving your website
An actionable list of tasks to help you make your website more customer-friendly, as well as suggestions for your website’s structure and content strategy
A site crawl, including instructions for how to use it & issues to fix
A list of keywords to get started with optimising your brand’s organic visibility
$595
“The sheer detail of the audit left me flabbergasted.
I wanted to increase my searchability and also get some sort of strategy in place for my SEO goals - but I wanted clarity on what I should tackle first: should I do a blog, or work on keywords? I had no clue.
The audit exceeded my expectations massively and gave me so many actionable tasks to get stuck into to improve my SEO.
I am in the process of updating my website, and Menekse’s insights on customer journeys mean that it’s already looking and sounding much more impressive.”
Katie Ramsingh | Fashion & Beauty Copywriter | katieramsingh.com
Frequently Asked Questions
How long does it take to receive my audit?
When you book your Mega Audit, you will book out a slot on my calendar during which time I will finish and compile your audit and report.
Do you fix my website issues for me?
No, this service highlights any problems on your site but does not include implementing any fixes.
I’m not very technical, will this work for me?
If you set up your own website, or if you regularly use the internet for your business and are used to things like OneDrive, GDrive, then you should be able to implement my recommendations. If something is more complicated, I will include signposting for how to get it sorted out (e.g. “Ask Shopify Support to do X” or “Speak to your web developer about Y” depending on your platform and how your site was set up.)