LIVE WORKSHOP: 22 MAY, 2024

Pathway to Purchase: Quick & Easy Customer Journey Mapping

Learn how to quickly and easily map out and measure your customers’ journeys around the internet and your business, so you can create more impactful marketing and grow your business online.

 

Are your customers complaining to the (digital) council about the state of your (virtual) roads?

Customer journey mapping is an invaluable skill when it comes to thinking about our marketing and digital platforms - understanding what our customers are thinking, doing, feeling, and asking, and then making sure our businesses are showing up in the right places with the right messages at the right time.

… Do your customers have a smooth path to get to where they need to go?

Or are they tripping over potholes, on a diversion you didn’t realise you were sending them on?

Being able to step into your customers’ shoes and walk along their path means you can fix any signposts and potholes to make their journey to your offers as seamless and enjoyable as possible.

So they’ll be happy, and you’ll be happy.

If you want to...

  • Understand your customers and their behaviour more clearly

  • Plan out clear pathways to your products and offers

  • Take your audience from browsing to buying, and improve your conversion rates (and know which conversion points to measure)

  • Make quick and easy content decisions for your business 

… Then join me for my live workshop, and let’s get mappin’!

❓ What: Pathway to Purchase: Quick & Easy Customer Journey Mapping

📅 When: Wednesday, Wednesday, 22nd May at 4pm UK - 11am Eastern - 8am Pacific

📍 Where: Online!

 

During this masterclass, you will:

  • Learn what a customer journey map is and why it is an amazingly helpful tool for marketing and making decisions 

  • Explore quick and practical methods to create customer journey maps for the different products and offers in your business

  • Plan out a customer journey for your business, from first hello to post-purchase thank you, so you can see where customers connect with you

  • Identify common roadblocks that frustrate customers and learn how to remove them

  • Pinpoint the conversion points in your business, including how to measure and improve them

Use the code LAUNCHPARTY to get 50% off!

 

 FAQs

  • I normally aim for about 90 minutes of interactive workshop time, filled with both teaching and hands-on activities, followed by an open 30+ minute Q&A session for tailored advice and deeper understanding. This isn’t just a lecture; it’s an immersive workshop where you'll learn and apply techniques in real-time!

  • Absolutely! You’ll get access to the materials at the start of the session, as well as the edited replay and any additional resources mentioned during the training - all designed to help you confidently guide your customers toward making purchases.

  • Definitely - my workshops are designed to be adaptable across various industries and audiences, so all you need to know is what you do!

  • Yes - the interactive format of my workshops means there's plenty of time for personalised feedback and discussion. The chat is lively and the Q&A session at the end provides ample opportunity for any specific questions to be addressed.